The Pharoll Founding Brands program: who should apply, how the six-week pilot works, what each brand receives, and how feedback shapes the platform.
Every great product started with a small group of customers. Not ordinary customers. Companies willing to try new approaches, test features, share feedback, and help build something better.
At Pharoll we call them Founding Brands. The program brings together a limited number of brands that want to develop performance-oriented creator marketing before the platform’s public launch.
More than running campaigns, these companies actively participate in product evolution. Every suggestion, every learning, and every campaign helps define Pharoll’s future.
At a glance
Building a creator marketing platform is not just about technology. It means understanding how marketing teams, creators, and companies work in real situations.
No product can anticipate every need through internal planning alone. So we chose to work side by side with a small group of companies that share our vision: creator marketing should be transparent, measurable, and results-oriented.
The Founding Brands program turns that collaboration into an advantage for everyone. Read the measurable creator marketing manifesto.
Being a Founding Brand means much more than using a platform before everyone else. It means:
Every campaign generates results for the brand and knowledge for the whole platform.
The program is designed for companies that want to build creator marketing as a consistent acquisition channel. It is especially relevant for:
More important than sector is the willingness to learn, test, and collaborate.
The program may not suit companies that:
The program is designed for companies building a sustainable channel—not just running a one-off action.
Each pilot typically runs for about six weeks.
In this phase we work together to define:
A good pilot starts with clear rules. Use the briefing checklist and set up links and UTMs before launch.
During the campaign we continuously monitor:
The goal is not only to collect results but to learn quickly and adjust the campaign when needed. See campaign analytics and choosing creators.
At pilot close we analyze:
Each campaign ends with conclusions you can apply to future initiatives. Structure reporting with the ROI guide.
By participating, each company benefits from:
More than testing features, the company helps build a platform aligned with market needs.
Every comment during the program is reviewed by the team. Suggestions can become:
This collaboration lets the platform evolve from real usage—not hypotheses alone.
A pilot’s goal is not perfect campaigns. It is to learn fast. Throughout the program we analyze indicators such as:
These metrics help understand campaign behavior and prepare future decisions.
Pharoll believes the best platforms are not built by product teams alone. They are built together with the companies that use them every day.
The Founding Brands program represents that philosophy. We are not just looking for the first brands on the platform. We are looking for partners who want to help build a new way to do creator marketing.
If your company believes campaigns should be transparent, measurable, and results-oriented, the Founding Brands program is a chance to be part of that story from day one. Apply via contact.
How to align brands, creators, and platform: CLEAR framework, 7 essential questions, common mistakes, and pre-launch checklist.
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Creator marketing ROI pillar guide—measurement cycle, formulas, sector metrics, attribution, tracking, team reporting, and Pharoll's role.
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Creator Fit Framework: ICP alignment, useful influence, content quality, performance history, operational fit, shortlist, pilot, and renewal criteria for B2B campaigns.
Read article →Measure creator campaigns like paid media
Unique links per creator, valid clicks, CSV exports, and CPC you can defend with finance.
