Campaign playbooks
Practical strategies and decisions for stronger campaigns.
Energy seasonal campaign
Illustrative model for seasonal CPC campaigns—per-creator tracking, click validation, reporting, and data-driven renewal.
Valid clicks (example)
18.4k
Average CPC (example)
€0,82
DTC product launch
Illustrative e-commerce model—micro-creators, CPC, ROAS, and ambassador selection based on valid clicks and efficiency.
Valid clicks (example)
11.2k
Avg CTR (example)
2,8%
Skincare launch
Illustrative product launch model with micro-creators—CPC, efficiency comparison, and ambassador selection from data.
Valid clicks (example)
9.2k
Avg CTR (example)
3,1%
Install campaign
Illustrative fintech and app model—finance/tech creators, install events, anti-fraud, and CPI/CPC aligned to LTV.
Attributed installs (example)
4.8k
Average CPI (example)
€1,85
B2B SaaS trial campaign
Illustrative B2B SaaS model—product creators, LTV-aligned CPC, trial attribution, and comparison with paid social.
Attributed trials (example)
640
Average CPC (example)
€1,15
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