Advertising Content Policy

1. Scope

This policy applies to all promotional content connected to campaigns on the platform, including posts, stories, videos, newsletters or any other channels where a Pharoll link is shared.

Working draft for legal review before commercial launch.

2. Transparency

Creators must clearly identify the commercial nature of the content, for example with #ad, #pub, paid partnership, or any equivalent disclosure required in Portugal and by each network's policies.

Businesses must provide a brief with disclosure rules, permitted products and any sector-specific legal restrictions, such as health, finance or gambling.

3. Prohibited or restricted content

Illegal, misleading, discriminatory content, content that infringes third-party rights, or content that encourages artificial clicks is prohibited.

Campaigns may define a negative list of claims, comparisons or audiences. Non-compliance may lead to campaign removal and invalidation of associated traffic.

4. Approval and changes

Unless otherwise agreed, the creator retains creative freedom within the brief. Changes requested by the business after publication must be agreed in a proportionate manner.

Pharoll does not pre-approve creative assets. Final responsibility for published content is shared between the business and the creator under the campaign terms and applicable law.

5. Data and mentions

Metrics displayed publicly by the creator must be truthful or clearly estimated. Do not use screenshots from the Pharoll dashboard out of context in a way that may mislead.