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Case studyBeleza & Retail· Luso Beauty· 28/04/2026· 5 min
Luso Beauty: skincare launch with micro-creators
A Portuguese beauty brand tested 8 micro-influencers with pay-per-valid-click for a new line launch.
Lançamento produto · 8 creators
Pharoll
Valid clicks
9.2k
Avg CTR (bio+stories)
3,1%
Estimated cost per lead
€4,10
Campaign ROI
2,4x
vs fixed-fee pilot
Challenge
Previous launches relied only on a fixed fee—making it hard to justify reactivating creators with similar audiences. The brand wanted to prove niche micro-creators converted better than a single macro-influencer.
Approach
- 6-week campaign with tiered CPC: bonuses for creators above 500 valid clicks.
- Selection by niche (skincare, PT routines) and minimum 4% engagement.
- Destination: product page with UTM preserved through Pharoll redirect.
- A/B comparison: 4 performance creators vs 4 historical fixed-fee creators (internal benchmark).
Results
- Micro-creators generated 34% more valid clicks per euro vs the previous quarter’s macro influencer.
- 2 creators promoted to line ambassadors with a quarterly contract.
- UGC content reused in paid social—CPL decreased 18%.
“We paid for the clicks that mattered. The creative team loved seeing numbers on the same day as the post.”
Want similar results?
Structure campaigns with tracking and transparent CPC.