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Case studyEnergia· Nova Energia· 18/05/2026· 4 min
Nova Energia: solar campaign with 12 creators
How an energy brand structured CPC, tracking, and reporting in a seasonal campaign—without shared spreadsheets.
CPC + landing de orçamento · 12 creators
Pharoll
Valid clicks
18.4k
90 days
Average CPC
€0,82
Active creators
12
Invalid click rate
11%
anti-fraud
Challenge
The marketing team wanted to scale content with sustainability and lifestyle creators, but wasted hours consolidating screenshots and links across different formats. There was no single view of spend vs valid clicks.
Approach
- Define max CPC and campaign budget before activation.
- Single brief with anti click-incentive rules and #ad disclosure.
- Per-creator tracking links pointing to a free quote landing page.
- Weekly review of top performers and pausing creators below the quality threshold.
Results
- Weekly CSV reports for finance and growth—single source of truth.
- ≈40% reduction in operational time vs the previous manual process (internal estimate).
- 3 creators identified for renewal with CPC 22% below the campaign average.
- Remaining budget visible in real time—faster mid-campaign boost decisions.
“We finally compared creators with the same metric. The board stopped asking for screenshots.”
Want similar results?
Structure campaigns with tracking and transparent CPC.