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Case studyTecnologia B2B· TechLisboa· 10/04/2026· 4 min
TechLisboa: B2B trials with product creators
A SaaS startup connected tech and productivity creators to trial signups via unique-link attribution.
Trial + demo · 6 creators
Pharoll
Attributed trials
640
Average CPC
€1,15
Trial → paid conversion
8,2%
CAC vs LinkedIn Ads
−28%
Challenge
CAC on LinkedIn Ads was rising. The team wanted to test creators with audiences of PMs and founders, but feared click fraud and weak attribution until in-product signup.
Approach
- Accepted a higher CPC—aligned with expected LTV for team accounts.
- Creators with PT/BR audiences for work tools; tutorial content > unboxing.
- Rule: minimum 1 long-form video + 2 link stories.
- IP cooldown and exclusion of clicks from paused campaigns enabled from day 1.
Results
- 640 attributed trials in 8 weeks—52 converted to paid (internal data).
- Blended CAC 28% lower than LinkedIn in the same period (internal benchmark).
- Briefing playbook reused for Q3 with 4 new creators.
Want similar results?
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