Click anti-fraud: what brands should require

Invalid clicks aren't only malicious fraud—often they're double taps, light bots, or tests from your own team. Clear rules reduce noise and protect honest creators.

Minimum rules every brand should require

• IP cooldown within a few minutes—without it, reports inflate
• Paused campaigns don't generate spend or creator attribution
• Inactive creator links redirect but don't count for future earnings
• Exportable logs: timestamp, referrer, device, invalidation reason
• Invalid-rate review per creator before renewal

Why transparency reduces disputes

Require exportable logs and share rules in the brief. Transparency builds trust with creators and finance. Pharoll's anti-fraud policy documents platform behavior—use it as an internal reference.

Connect anti-fraud to ROI

Real CPC is only credible with valid clicks. Without filtering, renewals rely on inflated numbers and the channel loses budget next year. See how to measure ROI and go deeper in the complete guide.

Implementation in 48 hours

• Write rules in the brief and share with all creators
• Enable IP cooldown on the platform
• Export first report with valid vs invalid
• Book 30 min with finance to validate format

Review persistent outliers with the creator before ending the partnership—it may be the wrong audience, format, or incentive design. For operational setup, explore for brands and pricing.