How creators negotiate CPC with brands

Negotiating CPC isn't asking for «more money»—it's aligning the value of a valid click with what the brand gains and what your audience delivers. Creators with data negotiate better than creators with like screenshots.

Prepare your history

Before negotiating, know your baseline: average valid clicks per post, peaks, and niches that convert. Don't compare only follower counts—show engagement and examples from past campaigns, even small ones.

Set a minimum floor

Set a minimum CPC below which you won't join. Mental margin: production time + expected reach + revision risk. Campaigns without a clear brief often cost more time than they're worth.

Ask what a click is worth to the brand

Ask what a click is worth to the brand (LTV, trial, lead). If a click is worth €5, €1 CPC may be fair. B2B brands with long cycles may pay higher CPC when ICP is narrow—see B2B selection from the brand side.

During and after the campaign

• Ask for analytics access during the campaign
• Optimize format and timing with real-time data
• Document results for renewal
• Decline campaigns without transparent anti-fraud rules

Renewal: the moment that matters

Three weeks after the post, send a summary: valid clicks, effective CPC, qualified comments, and a format suggestion for the next wave. Brands renew creators who reduce reporting work.

What the brand pays vs what you earn

The platform fee is a brand cost—not a deduction from your CPC. Knowing this avoids negotiations based on wrong assumptions.

Accept campaigns with clear rules and timelines—avoid endless revisions and links that pause without notice. Explore for creators, the Founding Creators program, and 5 ways to monetize.