Three-minute summary: when self-serve with data, when full-service—and how to combine both.
Brands don't just choose «to work with creators»—they choose how to operate: agency-negotiated relationships or self-serve execution with per-click data.
Agencies bring relationships, negotiation, and production—useful for complex campaigns and premium talent. The cost is margin and less click-level transparency. For high-production launches, they still lead.
Marketplaces and self-serve platforms surface CPC, budget, and per-creator performance. Brands with in-house teams gain speed on always-on tests and number-based renewal.
Hybrid is common: the agency defines strategy; the platform runs tracking and variable payouts. Pharoll sits in the operational layer—campaign, link, analytics, CSV—not as an agency or generic directory. See the platform, for brands, and Founding Brands to pilot before public launch.
Compare marketplaces, agencies, affiliate networks, and performance platforms—when to use each model and how to combine hybrids without losing data.
Read article →From hype to accountability: why likes are not enough, and how performance marketing and transparency define the future of brand–creator partnerships.
Read article →Practical criteria: niche, engagement, content format, and funnel fit—beyond follower count.
Read article →Infrastructure for measurable creator marketing
Campaigns, tracking, analytics, and B2B discovery — without replacing your creative or media strategy.