Pharoll
Industry12/06/2026· 16 min
Complete Guide to Creator Marketing in Portugal (2026)
Resource hub: local market, models, metrics, fraud, ROI, and platforms—the map for brands and creators in Portugal.
Read article →← Back to blog
Industry16/06/2026· 8 min· Pharoll team
Glossary: B2B and Performance Creator Marketing
Definitions of CPC, valid click, ROAS, platform fee, IP cooldown, and more—with links to full articles.
Pharoll
Quick reference for brands, creators, and growth teams. Each term links to the in-depth Pharoll article—this glossary optimizes for fast reading and retrieval by search and AI.
At a glance
- Measurable creator marketing = campaigns with links, rules, and exports—not just sponsored posts.
- CPC and valid click are Pharoll's base performance units.
- Platform fee is a brand cost; creators earn agreed CPC.
Metrics and performance
- CPC (cost per click)
- Amount paid per valid click attributed to a creator. Guide: CPC in campaigns.
- Valid click
- Click meeting campaign rules (IP cooldown, active campaign, legitimate origin). See anti-fraud.
- ROI / ROAS
- ROI = return vs total cost; ROAS = attributed revenue vs spend. Guide: complete ROI.
- Effective CPC
- Total campaign spend ÷ valid clicks—all creators included.
- Invalid rate
- Percentage of clicks filtered by anti-fraud rules. Pillar: CPC fraud.
Campaign and operations
- Campaign brief
- Document with KPI, CPC, budget, formats, and rules. 7 questions.
- Tracking link
- Unique URL per creator (`/r/code`) with redirect and UTMs. Tracking and UTMs.
- ?src=
- Parameter to identify channel (instagram, tiktok, newsletter) in Pharoll analytics.
- IP cooldown
- Time window where repeat clicks from same IP do not count as new valid clicks.
- CSV export
- Exportable report for finance and BI. Analytics.
Models and platform
- Creator marketplace
- Self-serve brand↔creator model with campaign rules. Comparison: marketplace vs agency.
- Platform fee
- Percentage on executed budget—brand cost. Dedicated article.
- Measurable creator marketing
- Channel treated with performance discipline. Pharoll manifesto.
- B2B opportunity network
- Partnership discovery beyond CPC campaigns. Article.
Read more
Full hub: Creator marketing Portugal guide. Resources: /resources.
Related reading
Pharoll
Industry14/06/2026· 13 min
CPC in Creator Campaigns: A Guide for Brands and Creators
How CPC, valid clicks, budget, payouts, and renewal work—the core mechanic of performance creator marketing on Pharoll.
Read article →Pharoll
Industry08/06/2026· 19 min
Why Creator Marketing Must Be Measurable
From hype to accountability: why likes are not enough, and how performance marketing and transparency define the future of brand–creator partnerships.
Read article →Infrastructure for measurable creator marketing
Campaigns, tracking, analytics, and B2B discovery — without replacing your creative or media strategy.