Saltar para o conteúdo
Pharoll
← Back to blog
Industry16/06/2026· 7 min· Pharoll team

Creator Marketing Benchmarks in Portugal (2026)

Illustrative references from Pharoll case studies—CPC, valid clicks, and invalid rates. Not market-wide averages.

**Notice:** Figures below come exclusively from Pharoll case studies (fictional brands for illustration). They are not national averages or performance guarantees. Use as order-of-magnitude for internal planning.

At a glance

  • Energy/seasonal: ~€0.82 CPC, 11% invalid, multi-creator scale.
  • Beauty/e-commerce: variable CPC, 2.4x ROI vs flat fee in internal pilot.
  • B2B SaaS: ~€1.15 CPC, trials as intermediate metric, CAC vs LinkedIn.

Nova Energia — energy / CPC + landing

  • 12 creators, 90 days
  • 18.4k valid clicks
  • €0.82 average CPC
  • 11% invalid rate

Full case study. Lesson: active anti-fraud and weekly CSV export.

Luso Beauty — beauty / launch

  • 8 micro-creators, 6 weeks
  • 9.2k valid clicks
  • 3.1% avg bio+stories CTR
  • 2.4x campaign ROI vs flat fee (internal benchmark)

Case study. Lesson: niche > macro for clicks per euro.

TechLisboa — B2B SaaS / trials

  • 6 creators, 8 weeks
  • 640 attributed trials
  • €1.15 average CPC
  • CAC −28% vs LinkedIn Ads (comparable period)

Case study. Lesson: tutorial content and cooldown from day 1.

How to use these benchmarks

Define your pilot with brief, measure with analytics, compare only after 4+ weeks. Adjust CPC with CPC guide.

About benchmarks

Can I cite these as «Portugal average»?
No. They are illustrative Pharoll examples. For external comms, cite as case studies, not market statistics.
When will I have my own benchmarks?
After first pilot with CSV export and 3+ comparable creators.

Related reading

Infrastructure for measurable creator marketing

Campaigns, tracking, analytics, and B2B discovery — without replacing your creative or media strategy.

Creator marketing platformFor brands

Founding Brands program · FAQ