Resources
Guides, templates, and case studies for marketing teams and creators.
Guide
Brand checklist — budget, CPC, rules, and activation.
Article with a checklist to align brand, creator, and KPIs.
Template
Sample structure to align message, deliverables, and KPIs.
Reference
CPC, valid click, opportunity network, messaging — essential terms.
How brands publish partnerships and procurement — and how creators respond.
Separate Instagram vs TikTok and what the brand sees in analytics.
Illustrative references from Pharoll case studies—CPC, clicks, and invalid rates.
Case study
12 creators, 18.4k valid clicks, and €0.82 average CPC in a seasonal campaign.
Micro vs macro creators: 2.4x ROI on a product launch.
640 attributed trials at 28% lower CAC than LinkedIn Ads.
